基于不同年龄段消费者的黄大茶偏好研究

doi:10.13305/j.cnki.jts.2022.03.004

茶叶科学 ›› 2022, Vol. 42 ›› Issue (3): 435-446.doi: 10.13305/j.cnki.jts.2022.03.004

• 研究报告 • 上一篇

基于不同年龄段消费者的黄大茶偏好研究

安琪^1,2, 邱桐^1,2, 张莹^1,2, 肖明霁^1,2, 陈艾妮¹, 盛彩燕¹, 戴前颖^1,2,*

1.安徽农业大学茶与食品科技学院,安徽合肥 230036;
2.安徽农业大学茶树生物学及资源利用国家重点实验室,安徽合肥 230036

收稿日期:2022-01-07 修回日期:2022-04-08 出版日期:2022-06-15 发布日期:2022-06-17
通讯作者: *daiqianying@ahau.edu.cn
作者简介:安琪,女,硕士研究生,研究方向为茶叶审评与品质调控。
基金资助:
国家重点研发计划（2021YFD1601102）、大学生创新创业训练计划（202110364126）、国家自然科学基金（31772057）

Study on the Preference of Large Yellow Tea Based on Consumers with Different Ages

AN Qi^1,2, QIU Tong^1,2, ZHANG Ying^1,2, XIAO Mingji^1,2, CHEN Aini¹, SHENG Caiyan¹, DAI Qianying^1,2,*

1. School of Tea and Food Science and Technology, Anhui Agricultural University, Hefei 230036, China;
2. State Key Laboratory of Tea Plant Biology and Utilization, Anhui Agricultural University, Hefei 230036, China

Received:2022-01-07 Revised:2022-04-08 Online:2022-06-15 Published:2022-06-17

摘要/Abstract

摘要： 采用9点喜好度标度（9-point hedonic scale）和5点正好标度（Just about right,JAR）分别对不同年龄段消费者进行黄大茶喜好度检验及感官属性的接受度评价。结果表明,年轻消费者和中年消费者喜好比较接近,更偏爱具有甜香和甘醇味的低焙火和高嫩度黄大茶;老年消费者更偏爱具有焦火香、苦涩味、糊味的高焙火和低嫩度黄大茶。进而采用惩罚分析将喜好度数据与JAR数据联系起来,定性地得出3个年龄段对样品整体喜好度最有影响的属性、属性优化方向及改进优次顺序,为针对性地设计和加工黄大茶产品提供一定的参考。

关键词: 黄大茶, 消费者喜好, 不同年龄段, 品质特征

Abstract: In this paper, 9-point hedonic scale and 5-point just about right were used to test the preference of large yellow tea and evaluate the acceptance of sensory attributes among consumers with different ages. The results show that young and middle-aged consumers prefer low-roasted and high-tenderness large yellow tea with sweet and mellow flavors while older consumers prefer high-roasted and low-tenderness large yellow tea with the burnt, bitter and paste flavors. Combined the JAR data with the preference data through penalty analysis, the most influential attributes, the direction of attribute optimization and the order of improvement priority were qualitatively obtained from the three age groups, which was of certain reference to design and process large yellow tea products.

Key words: large yellow tea, consumer preferences, different ages, quality characteristics

中图分类号:

S571.1

安琪, 邱桐, 张莹, 肖明霁, 陈艾妮, 盛彩燕, 戴前颖. 基于不同年龄段消费者的黄大茶偏好研究[J]. 茶叶科学, 2022, 42(3): 435-446. doi: 10.13305/j.cnki.jts.2022.03.004.

AN Qi, QIU Tong, ZHANG Ying, XIAO Mingji, CHEN Aini, SHENG Caiyan, DAI Qianying. Study on the Preference of Large Yellow Tea Based on Consumers with Different Ages[J]. Journal of Tea Science, 2022, 42(3): 435-446. doi: 10.13305/j.cnki.jts.2022.03.004.

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基于不同年龄段消费者的黄大茶偏好研究

Study on the Preference of Large Yellow Tea Based on Consumers with Different Ages

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