规模异质性视角下产品加工标准化对茶企经营收益的影响

doi:10.13305/j.cnki.jts.2023.03.009

摘要/Abstract

摘要： 产品加工标准化是促进茶产品质量提升,增强茶企竞争力的重要手段。基于江西省茶企微观调研数据,运用普通最小二乘法（OLS）、两阶段最小二乘法（2SLS）、处理效应模型（TEM）分析了产品加工标准化对茶企经营收益的影响,进一步采用门槛效应模型剖析了不同经营规模下产品加工标准化对茶企经营收益影响的差异。结果发现：（1）产品加工标准化对茶企经营收益有显著正向影响,采用标准化生产有助于增加企业经营收益,其中拼配工艺和感官审评测量维度影响显著,相较于未采用标准化加工方式的茶企,采用标准化加工方式的茶企的销售收入能高出10.01%;（2）产品加工标准化对茶企经营收益的影响具有规模异质性,适度规模经营下茶企产品加工标准化的增收效应明显,过大规模经营下加工标准化的增收效应不明显。因此,政府要积极引导并推进茶企加工标准化的推广和应用,同时鼓励企业将拼配工艺纳入标准化体系;倡导茶企在适度规模范围内可通过多种途径扩大经营规模,充分激发产品加工标准化的经营收益。

关键词: 产品加工标准化, 经营规模, 经营收益

Abstract: Product processing standardization is an important means to promote the quality of tea products, enhance the competitiveness of tea firms. Based on the micro-research data of tea firms in Jiangxi Province, this study analyzed the impact of product processing standardization on tea firms’ income using ordinary least square (OLS), two stage least square (2SLS) and treatment effects model (TEM), and further analyzed the difference of the impact of product processing standardization on tea firms’ income under different operating scales using the threshold effect model. It was found that (1) the product processing standardization had a significant positive impact on tea firms’ income, and the adoption of standardized production could help increase tea firms’ income, among which the blending process and sensory evaluation measurement dimensions had a significant impact, and the sales of tea firms adopting standardized processing methods could be 10.01% higher than the control group. (2) The impact of product processing standardization on tea firms’ income had scale heterogeneity, and the income increasing effect of product processing standardization of tea firms under moderate scale operation was obvious, and the income increasing effect of processing standardization under over-scale operation was not obvious. Therefore, the government should actively guide and promote the promotion and application of processing standardization of tea firms, while encouraging firms to incorporate the blending process into the standardization system. Advocating tea firms in the moderate scale range could expand the operating scale through a variety of ways to fully stimulate the operating income of product processing standardization.

Key words: product processing standardization, operating scale, operating income

中图分类号:

熊云, 陈江华, 李道和. 规模异质性视角下产品加工标准化对茶企经营收益的影响[J]. 茶叶科学, 2023, 43(3): 424-436. doi: 10.13305/j.cnki.jts.2023.03.009.

XIONG Yun, CHEN Jianghua, LI Daohe. The Impact of Product Processing Standardization on Tea Firms’ Income from the Perspective of Scale Heterogeneity[J]. Journal of Tea Science, 2023, 43(3): 424-436. doi: 10.13305/j.cnki.jts.2023.03.009.

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